WE ARE BAD
THE FRACTURE
Don't fit the Frame. Fracture it.
About Us
BADSTRCT® established in 2021, is a streetwear brand built from the ground up to defy conventional structures, psychologically, culturally, and aesthetically.
It's not just clothing; it's wear housing for those who were never meant to fit the mold.
Core Meaning & Graphic Design Philosophies
BADSTRCT is shorthand for “BAD STRUCTURE”: a rejection of imposed systems that label, shame, or fragment people for being whole. It champions the flawed and flawless, the hero and villain, the truthful self over the socially acceptable lie.
In a fractured world that runs on emotional logic and binary morals (good/bad, right/wrong), BADSTRCT exists to represent the integrated self - one that is misunderstood, unbothered, and unapologetic.
​
Taglines
"Dare To BE BAD"/"Wear Housing for Rare Breeds"/ Wear, Tribe & Culture for the Bold, Authentic & Dynamic.
This isn’t just about fashion. It’s armor for those who move different.
​
What It Stands Against
-
Living by and Chasing hype
-
Performative positivity
-
Brands that ask for permission
-
Surface-level aesthetics with no soul
​
What It Stands For
-
True expression over trend
-
Self Identity without apology
-
Style as statement, not costume
-
The outsider’s code
​
Creative Pillars
-
Visual Language: Symbolic, cryptic, but intentional. Pieces often reference myth, shadow psychology, or antihero narratives.
-
Lore: Many products are tied to the world of The Fractured District. A fictional universe where characters like Dead°Eye embody the brand's deeper message.
-
Every drop is time-limited, and access is earned.
​
​​
​
​​​
BADSTRCT®, is the Wear, Tribe and Culture for the Bold, Authentic and Dynamic.
​
INTEGRITY STANDS WITH OUR NAME.
We don’t mass-produce. We don’t follow fashion calendars.
For the sake of transparency: every BADSTRCT® piece is created on demand. One at a time. No wasted stock. No throwaways.
Design always comes first. The Cr3w moves with ideas, not with trends. Each drop exists because it’s meant to. A direct extension of our vision, coded with the symbols of the Cr3w.
And as we grow, that principle will never change. What will evolve is the craft: even stronger fabrics, sharper details, elevated finishes, but always made upon order, always for you.
​
This isn’t fast fashion.
This is intentional rebellion.
Made for those who dare to be BAD.
